A Modern Ode to Roman Tradition

Brand Identity Showcase

In crafting Impasto, I aimed to blend the ancient allure of Roman street food with a fresh, contemporary twist inspired by the gods and goddesses of Roman mythology. Drawing on the bold flavors of pinsa and pizza al taglio and the timeless elegance of Roman architecture, Impasto embodies the essence of both history and modern dining. Each drink and dish is thoughtfully named, creating a unique mythology within the brand, inviting guests to "feast like the gods." This project celebrates “La Dolce Vita” with a modern edge—capturing the joy, richness, and indulgence of Roman culture in every bite and sip.